What on Earth is the two-headed dog?.
It's the new logo for MTV2 and the creature behind MTV's viral-marketing campaign to create all-important buzz for MTV2's new look and programming.
Yesterday, MTV plastered its headquarters in Times Square with the two-headed dog profile.
And for the past three weeks at New York's coolest concerts, rock-loving hipsters have been bombarded with T-shirts, hats and hoodies emblazoned with the silhouette of a two-headed dog.
Hmmm....they're going to preview the 'new' MTV2 at halftime of the Superbowl on Sunday. (check out the site...it's pretty crazy)
I don't get MTV2, I don't think...but I did just get my tv all set up. My dad came over and assembled the stand and helped me lift the thing up onto it. Some rearranging of furniture happened too. I'll post some pics later tonight. Needless to say...my record collection does not have as prime a location as it used to have.