For many lawyers, blogs are a natural way to stay abreast of an ever-changing legal landscape - and to set themselves apart as experts in their domain. Increasingly, law firms see blogs as a key marketing tool that's far more dynamic than the traditional website and newsletter.
Attorneys are grabbing ahold of the medium and pusing their profession forward with their use of blogging. (as a side note, I pitchedCross' lawfirmon the notion of publishing a blog called "Trust me I'm a Lawyer", but George and Dave didn't bite...)
About a year ago, Rick Klau invited me to an event at theCataylst Ranchwhere we ate great potstickers and discussed 'blawgers' and other cool things. It was a great event and as theABA Tech Showis less than a month away, it got some of us at FeedBurner thinking about what we can do to help the publishers of 'blawgs'.
Brad's idea was to add a Flare that would 'add a disclaimer' on each post that would be a small 'bio' link that would list the firm where the blawger is an attorney. That's a great start, but I'm sure there's bound to be more ideas. What about adding a Flare that would link back to the lawyer's latest publication?
I'm sure thatRickhas more ideas for 'blawg'-focused Flare.