Buy eBooks from Anderson's Bookshop in Naperville, IL
People shop at local independent bookstores because there's some emotion involved. There's a sense of loyalty that comes along with shopping at a place that is less convenient and (often times) more expensive than the faceless behemoth online. One of the most successful indie bookstores around is Anderson's Bookshop in Downtown Naperville.
I worked on a project today called the "Google eBooks Petting Zoo" that was aiming to educate Anderson's customers that they didn't need to *just* buy their physical books at Anderson's and their digital books from folks like Amazon or iTunes. In fact, you could buy directly from Andersonbookshop.com via Google books. Pretty neat stuff. You buy on their site and consume the books on devices you already own. Have an iPad? Install the Google eBooks app, go to Anderson's site and start buying books. Viola! They'll show up on your ipad.
Disclaimer: I work at Google. You knew that, right?
WGN News even came out and worked up this piece.