Over the course of the next two days, the Illinois Republican Party has delegates from all across the state converging on the Tinley Park Convention Center for the 2012 ILGOP Convention. As part of the convention, Tom Cross and the Illinois House Republican Organization (Which is run by their top political guy Kevin Artl) are hosting a "Photo Contest" at a site called ScenesFromTheConvention.com. As an Illinois Republican, I'm really excited to see some parts of the party take chances with the web and experiment with ideas and projects like this. I'm glad to have played a very small role in bringing this thing to life.
To roll the site out, this morning, the Illinois Republican Party Chairman Pat Brady tweeted out a call for photos - which need to be tagged #ILGOPIX:
Coming to the IL GOP State Convention this weekend? Submit your pics to tell the story of the convention #ILGOPIXscenesfromtheconvention.com
— Pat Brady (@pat_brady) June 7, 2012
To really target their efforts, the House Republicans are making a really savvy move by extending this project with a targeted mobile ads buy - just around Tinley Park - that drive attendees at the convention to the site to submit their photos. This is a really smart move - and frankly, just the idea of the Illinois House Republican Organization utilizing mobile/display ads targeted to the convention is a pretty slick idea.