1st Annual Spotting: Downtown Discount Days

Some merchants in the Elmhurst City Centre are having what they bill as the "1st Annual Downtown Discount Days" coming up August 1st through August 3rd.  Sounds like a nice event.

But 1st Annual?  That's my pet peeve.  I see it all the time and don't like it.  Call it what it really is:  the "Inaugural", please?

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