New Cups at Chipotle?

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We don't go to Chipotle very often.  Maybe once every 2 months or so, but we found ourselves there last week with our niece.

They've changed their soda cups, right?
I see their new billboards and have witnessed a few branding changes in the stores (new signage?), but I can't wrap my head around what their message is all about.  Don't get me wrong - I really like the food every time I eat there, but it seems like they're struggling to create a cohesive message to consumers.

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