Why I Oughta...

As recently as July of this year, I posted about some #client work for the Mitsubishi Regional Jet my team has been doing at Edelman in our B2B Marketing practice.  Back in February, I shared some other client work here on the blog .  Those two examples give you a sense for the types of things we're doing at Edelman, but one thing that always struck me was:  we weren't eating our own dog food . I mean...we build really great communications marketing campaigns for our clients, but we don't market our own practice in any way.  So, with the combined effort of a bunch of folks at Edelman, we decided to change that by launching our own content hub. It is *just* getting started, but that's the key part:  starting.  There is so much inertia against moving on something like this that it has taken the better part of six months to get to this point.  We're using a marketing automation tool that we often-times use for our client projects. Our team is growing and we&#

Via "Discover Choice" and the MRJ In our work in the B2B Practice at Edelman , my team and I get the pleasure of working with clients who are doing amazing things around the globe.  One of them is Mitsubishi Heavy Industries, who is bring to market the Mitsubishi Regional Jet.  We're fortunate to be able to partner with them to continue to introduce the jet to the pubic, including at this year's Farnborough Air Show . Ahead of the show, the MRJ crew in New York, Seattle and Chicago  published a new post on their "Progress" content hub chronicling all the pieces of the puzzle that are coming together in the United States with partners, stakeholders and supply chain members .    The map above shows some of the locations, but if you click here , you can go into a region-by-region breakdown.    And you can download the full infographic (as a .pdf) here .  Nice looking stuff from Edelman's Creative Team. Also recently released is this great video

This slide was presented at the meetings that I referenced yesterday up in Toronto and really struck a chord with me during the week.  It is the typically bawdy, brash talk that happens at these type of internal rah-rah's, but in thinking about it:  if I was a #client, I'd want my partners to embrace this philosophy.  To me, it means bring scrutiny to every engagement and making sure that we're doing the BEST every time - even it if means a tougher road to go in terms of team structure, time needed, outputs, etc. Our job isn't to give clients exactly what they want.  It's to give them exactly what they need.