Our Job Isn't To Give Clients Exactly What They Want...

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This slide was presented at the meetings that I referenced yesterday up in Toronto and really struck a chord with me during the week.  It is the typically bawdy, brash talk that happens at these type of internal rah-rah's, but in thinking about it:  if I was a #client, I'd want my partners to embrace this philosophy.  To me, it means bring scrutiny to every engagement and making sure that we're doing the BEST every time - even it if means a tougher road to go in terms of team structure, time needed, outputs, etc.

Our job isn't to give clients exactly what they want.  It's to give them exactly what they need.

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