Online Surveys as Profile Builder?
This week I received an email in my inbox from Speaker John Boehner asking me to fill out his 2013 "Speaker's Survey" on his TeamBoehner.com site. The survey asks for your name, email and zip code, but doesn't ask for street address. After the election, the team at OFA put out a similar survey for 'supporters' that asked questions mostly focusing on ones interactions with the campaign. In thinking through these surveys for political organizations, they're really great trojan horses in terms of building a profile and layering data on top of said profile in a quick way. I'd think that these are mostly filled out by the die-hards. The dyed-in-the-wool political operative/foot solider type. And that's a great place to start. Wouldn't the Speaker's office know who exactly on their email list support the Keystone Pipeline? They'd love to be able to activate/engage those folks on a moment's notice and this survey will get the