Why I Oughta...

Yesterday, I renewed my Google Drive combined storage package (gmail, docs, photos) and the auto-response email that came to my gmail was jarring.  (check out the date - October 26th 2015 - for proof that this is recent.) Look at that old logo.  It felt a bit like I found an 'undiscovered' part of the corporate brand that didn't get upgraded to the new logo.  Those pesky auto-response emails are always forgotten, right?  When I was involved with a political campaign last year, the auto-response emails that got kicked off whenever someone took an action were always the last to get attention.  (Which is funny, right?  Because in that setting...those are probably some of the *most* important touch points...) I wasn't sold on the new look Google logo, but when this arrived...and looking at the old Google logo also makes me think that the new one is a big upgrade.

I was at one of the Middle Schools for a ballet recital for the Babe this month and when I was wondering around outside (walking the Bambino in his stroller), I came across this exterior walk-in refrigerator with this ICS or CIS seal on the door.  A quick search for both of those + refrigeration + Chicago turns up nothing, so either they've changed their name or I have something wrong.  (Which...totally is the likely case!) I was struck by the seal/logo.  So much so, that I had to document it here on the blog.  Felt like an artifact from a time not too long ago, but something that wouldn't be put on a new product today.  And that's too bad.  I'm no designer, but this evokes a timeless feel.   Something that has been around a long time and something that will stand the test-of-time. Anyone familiar with the logo?  What's the company behind it?