Businessolver Up On Times Square Billboard
![Image](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEirsxg7ncBVjH0XFOanoU8ctxylV4Ep3xx2yjSC68gIOgyJ9k3qRKHZ-22Wctx242V5GYVy6R_ElB9CIyr2oeuB9AMLXKMasu7JGy0_B2Gl-jN5t-npo4zprHxikllvgtGjL3REiZGV1FU/s640/times-square-businessolver.jpg)
This happened a while back, but I just came across it again in Google Photos. It is Businessolver - a benefits administration company based in West Des Moines, Iowa - showing up on a Times Square billboard. Since it is Thursday, let's call this #TBT (but it is really more like a #latergram if it is anything...) They're an Edelman client (I've tagged this post #client for full disclosure.) and we did this in the early winter. Posting this here in my online diary to remember that time we were involved in a Times Square billboard. (Hey kids reading this from the future if this post is still up: these were a *thing* that brands used to do.)