Why I Oughta...

This happened a while back, but I just came across it again in Google Photos.  It is Businessolver - a benefits administration company based in West Des Moines, Iowa - showing up on a Times Square billboard.  Since it is Thursday, let's call this #TBT (but it is really more like a #latergram if it is anything...)  They're an Edelman client (I've tagged this post #client for full disclosure.) and we did this in the early winter.  Posting this here in my online diary to remember that time we were involved in a Times Square billboard.  (Hey kids reading this from the future if this post is still up:  these were a *thing* that brands used to do.)

Last week, I was, once again, at the Chicago Athletic Association building for an event called the Carrier Summit from one of my #clients at Edelman called Businessolver.  The folks at Businessolver are doing some incredible things for benefits administration and I'm honored to be able to partner with them to build their business and deliver solutions for HR pros.  Again...making sure I put this here:  #client.   But, while there was some good stuff during the sessions, one of the stars of the show, was again the building at the CAA.  I've posted about the building and my visits before on the blog ( here's the full set of posts ) and I have a super soft spot in my heart for the place.  My oldest sister was married at the CAA back in the early 1990's and I spent more than a few afternoons eating sandwiches with the great Tom Roeser back in the aughts where we talked about his blog and he told some pretty incredible stories.   And the building keeps delighting

This slide was presented at the meetings that I referenced yesterday up in Toronto and really struck a chord with me during the week.  It is the typically bawdy, brash talk that happens at these type of internal rah-rah's, but in thinking about it:  if I was a #client, I'd want my partners to embrace this philosophy.  To me, it means bring scrutiny to every engagement and making sure that we're doing the BEST every time - even it if means a tougher road to go in terms of team structure, time needed, outputs, etc. Our job isn't to give clients exactly what they want.  It's to give them exactly what they need.