Showing posts with the label fao schwarz

State Street Christmas Windows Featuring FAO Schwarz

If you look closely at the Marshall Field's Macy's State Street windows you'll notice a little bit of corporate synergy showing.  Or corporate strategy at least.  In one of the window scenes you that you can see above, you'll see Santa in the midst of his North Pole glory with what I think is an Elf and a bunch of presents.  Right next to the center 'tube' is a little dog.   Zoom in and you'll see his collar.  Says "F. A. O. Schwarz".  Struck me as odd. So, off I went into the Web to find out why.  Does Macy's own F.A.O Schwarz?  The answer?  Nope.  But they're working together.  This NYTimes story from 10 years ago points to the partnership .  Apparently, I haven't been paying any attention. Two of New York’s most venerable retail brands, Macy’s and F. A. O. Schwarz, are teaming up for a risky experiment: bringing toys back to the department store.  F. A. O. Schwarz will open shops inside 685 Macy’s stores over th