Why I Oughta...

We were out on a walk in the Morton Arboretum when we noticed a basket far off the path.  We wandered over to see what was doing with it and saw this tag that had the title:  Tree Science in Action!  And included a reference to a soil scientist at the Morton Arboretum:  Dr. Meghan Midgley . Here's a closeup (albeit blurry) of the tag: It reads: Tree Science in Action! We're collecting leaf litter to study the effects of trees on soil. DO NOT DISTURB Questions? Contact Dr. Meghan Midgley, Soil Ecologist The baskets appear to be collecting material as it falls from the trees.  This one was in/near the Spruce Plot on the main loop .    What is Dr. Midgley working on?  From her bio : As the Soil Ecologist at The Morton Arboretum, Meghan Midgley studies plant-soil interactions in a changing world. Specifically, she aims to understand how interactions among plants, microbes, and soil mediate ecosystem-specific responses to environmental changes. Her re...

Via "Discover Choice" and the MRJ In our work in the B2B Practice at Edelman , my team and I get the pleasure of working with clients who are doing amazing things around the globe.  One of them is Mitsubishi Heavy Industries, who is bring to market the Mitsubishi Regional Jet.  We're fortunate to be able to partner with them to continue to introduce the jet to the pubic, including at this year's Farnborough Air Show . Ahead of the show, the MRJ crew in New York, Seattle and Chicago  published a new post on their "Progress" content hub chronicling all the pieces of the puzzle that are coming together in the United States with partners, stakeholders and supply chain members .    The map above shows some of the locations, but if you click here , you can go into a region-by-region breakdown.    And you can download the full infographic (as a .pdf) here .  Nice looking stuff from Edelman's Creative Team. Also recently released is this grea...

This happened a while back, but I just came across it again in Google Photos.  It is Businessolver - a benefits administration company based in West Des Moines, Iowa - showing up on a Times Square billboard.  Since it is Thursday, let's call this #TBT (but it is really more like a #latergram if it is anything...)  They're an Edelman client (I've tagged this post #client for full disclosure.) and we did this in the early winter.  Posting this here in my online diary to remember that time we were involved in a Times Square billboard.  (Hey kids reading this from the future if this post is still up:  these were a *thing* that brands used to do.)