Back to School Shoppers Head Online

This story ran in the Chicago Tribune over the weekend.  Turned out pretty good if I do say so myself.

In another sign of how the Web has taken over clothes shopping in particular, searches for "first day of school outfit" on Google are up 40 percent from last year, according to the company's Chicago-based retail division. Searches specifically for girls' dresses, boys' shoes and backpacks for children are each up 5 percent for August from the same period last year.

Photo from the Tribune's piece


  1. Also searching for clothes online keeps them from seeing that really expensive outfit and guilt you into buying it for them.


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