FeedBurner Begins to Measure Audience Engagement

Posted by on
The notion of what's happening in the feed "marketplace" is interesting to lots of folks. The headlines this past week have all been about Google Reader dominating and other readers/aggregators receding. A while back it was that Bloglines was King of the Hill. Whatever grabs headlines on TechMeme is what a lot of bloggers will write about. 

Today, FeedBurner put out a piece that sizes up the Feed Market and begins to introduce a new concept: Engagement. At the end of the day, subscriber numbers aren't that interesting to a publisher. They want, nay, NEED to know what's actually happening with their content and a way to measure their audience engagment whereever it is happening. 

It's an exciting time at FeedBurner as things are getting rolled out fast, but we'll continue to come back to the concept of "engagement", as we think that's the most important metric not only to publishers, but also to advertisers.

Comments

Post a Comment

Be nice to each other here.

Popular posts from this blog

Lou Malnati's Salad Dressing Recipe as Published in the 60's

Posted by on
Image
Earlier this winter, I wrote about the old Lou Malnati's menu and mentioned that as I was waiting around for my pie to finish up, I spied an old Chicago Tribune article posted on the wall that included the original Lou Malnati's Italian Salad Dressing Recipe.  The Tribune reporter called it "prized".  We were set to host a little pizza party over the weekend, so I figured I'd give it a shot.  Here's the article as seen through my mobile phone's camera. I'm not a wine drinker, so the fact that the recipe called for Burgundy wine didn't strike me as odd.  I went shopping at Angelo Caputos in Addison - a really incredible shopping experience - and when I got to the wine section I found Burgundy wine was carried ONLY in those HUGE jugs.  And they were dirt cheap.  The only issue is that needed just 4 ounces.  We ended up with a whole-lotta-wine that Nat won't drink. I've taken the recipe and modified it a bit by eliminating the percentage...
Read more

Tom Thayer's Italian Beef Recipe

Posted by on
Image
TOM’S TAILGATER ITALIAN BEEF COURTESY OF Steve Dahl  and  DAHL.COM Ingredients: One 3 ½ to 4 pound boneless beef chuck pot roast One package of Zesty Italian Salad Dressing and Recipe Mix One 16 oz. jar of hot giardiniera One 16 oz. jar of mild giardiniera One dozen baguettes (French rolls) Directions: In a four-quart Crock-Pot, pour in one bottle of giardiniera. Place the roast on top of the layer of giardiniera. Sprinkle the salad dressing mixture on top of the roast. Add the second bottle of giardiniera to the top of the roast. Cover Crock-Pot and cook on high for 6 to 8 hours. When fork tender, shred the roast in the Crock-Pot and allow it to combine with the other ingredients. Slice the baguettes in half and pile on the beef and giardiniera mixture. ------------------------------------ For the babe's baptism party, we hosted a collection of family and friends back at our house after the church proceedings. We ordered some of t...
Read more

Overwintering Disneyland Roses With Leaf Mulch - Floribunda Roses - December 2024

Posted by on
Image
Yesterday, I posted photos of how I'm attempting to overwinter some Dahlia tubers in the ground and in a couple of those pics, you might have peeked at the chicken wire cages next to the piles of mulch on the dahlia tubers.  Those chicken wire cages are full of fallen leaves and are set on top of the three Disneyland Rose crowns along the southside of our house. See below for a couple of photos showing how I set up the ring of chicken wire and filled it with mulched-up leaves: These roses struggled this year, so here's hoping this little bit of extra Winter protection is going to help them get through the cold.
Read more