TGL Golf Sponsorship - Businessolver - January 2025
There I was....wasting time as I sort-of watched the new TGL indoor golf league on ESPN last week. I say 'sort-of' because...of course...I was two-screening things. The golf was on the large screen and I was likely flipping through Twitter on my mobile. But, when I looked up, I was greeted with a surprise: see below for a photo I quickly snapped of the putting green with a sponsor on the boards in the background: That's West Des Moines-based Businessolver on the digital boards. They're an HR Tech company that I 'touched' during my time at Edelman and has grown-up a lot in the past decade. I say 'touched' because for a period of time, I looked after the account at Edelman . That was YEARS ago. The work we did together was interesting and, I'll say that the leadership at Businessolver was wise to invest in thought leadership - specifically the Empathy study that they create annually . The type of 'franchise' they've created with Em...