Mitsubishi Regional Jet: MRJ In the USA (Infographic)
|Via "Discover Choice" and the MRJ|
In our work in the B2B Practice at Edelman, my team and I get the pleasure of working with clients who are doing amazing things around the globe. One of them is Mitsubishi Heavy Industries, who is bring to market the Mitsubishi Regional Jet. We're fortunate to be able to partner with them to continue to introduce the jet to the pubic, including at this year's Farnborough Air Show.
Ahead of the show, the MRJ crew in New York, Seattle and Chicago published a new post on their "Progress" content hub chronicling all the pieces of the puzzle that are coming together in the United States with partners, stakeholders and supply chain members. The map above shows some of the locations, but if you click here, you can go into a region-by-region breakdown. And you can download the full infographic (as a .pdf) here. Nice looking stuff from Edelman's Creative Team.
Also recently released is this great video showing off the program and talking about why the MRJ is important to the regional aviation marketplace. Again, nicely done from Edelman Creative.
I've tagged this post with #client, but just to be clear: Edelman (my employer) is being paid by the folks behind the MRJ to build out a communications marketing program.