Businessolver Up On Times Square Billboard

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This happened a while back, but I just came across it again in Google Photos.  It is Businessolver - a benefits administration company based in West Des Moines, Iowa - showing up on a Times Square billboard.  Since it is Thursday, let's call this #TBT (but it is really more like a #latergram if it is anything...)  They're an Edelman client (I've tagged this post #client for full disclosure.) and we did this in the early winter.  Posting this here in my online diary to remember that time we were involved in a Times Square billboard.  (Hey kids reading this from the future if this post is still up:  these were a *thing* that brands used to do.)
Location: Times Square, Manhattan, NY 10036, USA

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