It *is* the Sauce, But...Pepperoni?
Using the Pizza Cognition Theory, when I think of pizza, I naturally think of Aurelio's. Yesterday, I found myself on the southside and noticed a billboard for Aurelio's and grabbed a shot as I drove by. I know...not super safe!
They're (rightfully) hanging their hat on their sauce - and for us Aurelio's lovers, it *is* indeed the sauce, but the photo they used troubles me.
Pepperoni? Seriously? This is Chicago. What about sausage? Now...I'll throw down a sausage/pepperoni combo any day of the week, but for your advertisement? I dunno.
They're (rightfully) hanging their hat on their sauce - and for us Aurelio's lovers, it *is* indeed the sauce, but the photo they used troubles me.
Pepperoni? Seriously? This is Chicago. What about sausage? Now...I'll throw down a sausage/pepperoni combo any day of the week, but for your advertisement? I dunno.
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Be nice to each other here.