Marketing to Men: Shower Tool

Santa brought me this "Shower Tool" from Dove.  Funny how marketers try to market different to men, isn't it?  Are men not interested in loofas?  Do they need "tools"?  I've been using a loofa for 10+ years (since I went to college) and I didn't feel very feminine using one, but apparently *some* men do?  Is that why Dove had to create a men's only shower tool?  Seems like most of the time, this type of thing is being bought by women anyway, right?  I don't buy my own shower soap.  Doesn't matter all that much to me what it is called, but maybe there's some sort of marketing jujitsu being done on women - as they make purchases for men?  Don't know!

Similarities can be seen with Coke Zero.  Don't get me wrong.  I like the stuff a lot.  But the Zero part?  That's clearly aimed at men who are *afraid* or *embarrassed* to be ordering "Diet" beverages, isn't it?  Just make Diet Coke taste like that, please.

Oh...and for the usefulness of the tool?  Meh.  Don't love it as a stand-alone scrubber.  Not to get too terribly personal here, but this doesn't do everything I need it to do in the shower!


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