Marketing to Men: Shower Tool
Similarities can be seen with Coke Zero. Don't get me wrong. I like the stuff a lot. But the Zero part? That's clearly aimed at men who are *afraid* or *embarrassed* to be ordering "Diet" beverages, isn't it? Just make Diet Coke taste like that, please.
Oh...and for the usefulness of the tool? Meh. Don't love it as a stand-alone scrubber. Not to get too terribly personal here, but this doesn't do everything I need it to do in the shower!