1st Annual Spotting: Downtown Discount Days

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Some merchants in the Elmhurst City Centre are having what they bill as the "1st Annual Downtown Discount Days" coming up August 1st through August 3rd.  Sounds like a nice event.

But 1st Annual?  That's my pet peeve.  I see it all the time and don't like it.  Call it what it really is:  the "Inaugural", please?

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