New Illini logos On Coors Light Coasters
We were out at Fitz's on St. Patrick's Day and I spotted these coasters on our table.
Good to see the 'new' Block I out there being used (notice the inside curves on the top/bottom of the I). Too bad that the squad not only missed the Big Dance, but also got run out of the gym in the NIT.
Winning the Chicago market for the team means being in/around sports bars. This small touch - these coasters - is a nice move for the team and the brand.
Guessing this is coming out of the relationship that was established when the Illini named Coors Light the 'official beer' of the Fighting Illini back last fall. Nat got me a shirt for Christmas with the new branding on it, but I still have LOADS of the old stuff in my drawers/closets.