7-Up The Uncola Upside Down Glasses
How cute are these two upside down Uncola glasses? I picked them up - and frankly couldn't pass them up - at Antiques on the Bluff in St. Joe's recently because of how they looked and how they were priced. And now we're starting to have a little bit of a problem in terms of vintage and pinched glassware. But these were too special to me to pass up as I always love a good underdog story.
I don't love 7-Up, actually, but kinda love the spunk in which they took on Coke back in the day. The details of how they came about comes from this story on 'Retro Thing':
The profile of a Coke bottle and the classic distinctly-shaped Coke glass are (seemingly) eternal icons of American nostalgia. Many retro pop-culture icons are tied to a specific time period; the Elvis mic, a disco ball, Rubik's cube... but the Coke glass represents a sort of American uber-nostalgia. Coke has spent millions protecting and propagating their iconography for decades, and small wonder. Few brands traffic in universally recognizable and perpetual nostalgia. Anyone who sees a Coke glass is transported to their first childhood sips of Coke, whenever that may have been.
Other beverages have tried taking a sip from Coke's marketing efforts, down to creating their own distinctive curvy glassware. Remember any of these?
In the 60s, 7 Up wasn't doing too well against cola drinks. Anything non-cola was unhip, uncool - the kind of thing your parents drank because it was less gassy than Coke.
The slogan was an innocuous "you like it, it likes you". 7 Up went to change the game when they took on the very concept of cola directly, and Coke specifically. 7 Up manufactured inverted Coke glasses, and emblazoned them with "the Uncola".These are likely going to head to the storage unit because we don't have space for them right now, but will make their home in our new place in Downers next year when it is done.