I Went To An Amazon Go Store...
And it was great. I grabbed one of these Cherry Bublys off the shelf and was impressed with the experience. And the cost. $0.69 for a can isn't terrible, right? Target is selling the 8 packs for $4.39 or about $0.55 per can. Not a terrible markup.
Let me tell you: I'm not an Amazon guy. Nat is the Amazon buyer in our house. And we use it a ton. And what the company has done with PRIME and same day/next day is really quite unbelievable. But, knowing that I'm not an "Amazon guy", I can honestly tell you: the store is a neat experience.
However...if you look up, you get startled. The cameras up in the ceiling are terrifying. But, I suppose that's the tradeoff for the convenience. I have to wonder if they'll make them a little bit more friendly or hide them in some way going forward.
I also can't help but wonder if these initial Amazon Go stores are going to be like the new minor leagues in baseball: just using it as a data modeling tool to improve performance in the 'big leagues'.
For now, I'm there for it because this Amazon Go store is in the building next to ours and is a quick four minute walk away. It is a better experience than the convenience store we have in our building. The one thing I seem to encounter there is the LOTTO buyers. There are tons of them, and I think that's a big piece of getting people into that store. At the Amazon Go store, there's no Illinois Lottery tickets being sold there. I don't miss it a bit, but I'm thinking that's going to keep some of those places afloat longer than they should be based on the natural progression that this check-out-less store as it takes over.