Vintage Disney ToyTown Christmas Sign

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I came across this tweet recently and it made me pause.  Not just because of the fact that it sits at the intersection of my interests:  Vintage Disney + Vintage Christmas.  But, also because of the description:  'Retail Store Sign'. 

I found this post on Hakes Auction that talks about the use case of signs like this one.  From a description of a different Disney ToyTown sign:
Double-sided 11x14" cardboard features repeated image of Mickey Mouse on skis, Donald Duck throwing snowball and Santa Claus pointing at large blank area for store to write advertising text or store name.
So...the folks at Disney would give these signs out to retailers?  Genius. 

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