Elmhurst Alderman Dannee Polomsky Delivers on City Hall Marketing Program Changes
found here on the Elmhurst Patch.
The interesting part isn’t that a marketing agency only received a five month contract and not a twelve month contract. That’s not the big takeaway here.
The important part is that Alderman Dannee Polomsky - my Alderman and neighbor - used this time to make a larger point about the City of Elmhurst taking some time to be deliberate and evaluate ALL of the marketing initiatives as a collective whole and work to optimize them. For instance...The City of Elmhurst has a role (Part-time) on staff for something called "Visitor and Tourism" while at the same time, Finzall maintains the "Explore Elmhurst" page on Facebook. (which is a nice page, btw.) Polomsky thinks this is a good opportunity to examine everything including those potential overlaps.
It is important to note for Elmhurst residents that this is a GREAT example of having our government work for us. Dannee Polomsky chose the right moment and the right message and because of her work - on this minority report - we as residents are going to get a government that works more efficiently for all of us. Good for her. Good for the City Council who supported her and importantly, good for all of us taxpayers in Elmhurst.