Starbucks Making Moves: First Macca, then Radiohead (maybe?!?)
First it was Paul McCartney signing with Starbucks to distribute his new records, then news came that Radiohead might be following suit . (that has since been denied by the band) It's an interesting trend and one that I think has merit. To me, the artists aren't so much signing up with a new label, as they are signing up to be distributed and therefore "co-branded" by Starbucks. As Lenore Skenazy wrote this week Starbucks, even through some of it's missteps, is still the "third place" we all seek. Its the place we linger, she says. I agree. I look around (even in my own family) and I see those white cups as status symbols. You have the fancy diaper bag, the Range Rover, the over-sized sunglasses, and the white cup. Soon, they'll have Radiohead. What's not to like if you're the artist? You get this great association with a solid, if not down-right great brand. Under the old system, your records would sell good and you'd have a fo