"I Am The I-Fund" Fighting Illini Athletics Mailer
Last month, I received a really nice tri-fold mailer from the University of Illinois Athletic Department featuring these great Fighting Illini athletes. It looks like it was mailed to all members of the I-Fund - which is the development/fundraising arm of the athletics department.
One thing I've noticed over the past few years is that the quality of the correspondence has really improved. From the brochure to buy seats/psl's/suites in the new State Farm Center to the regular 'keep-in-touch' notes they send from time-to-time, they've stepped up their design and delivery in a big way. And...with this being the development/fundraising arm, you'd expect this to need to be impressive stuff to get donors attention.
When you open up the latest mailer, you get a bunch of stats about graduation rates, B1G Championships, community service hours and National Championships (we have 25 of 'em!). But they also loaded it with a few little giveaways. Check it out below: they gave me two car window clings (I think they're clings...not stickers) and a "I am the I Fund" luggage tag. Sweet. Good work, Fighting Illini Athletics Department. I'll be putting the cling on my car (not Nat's!) and will be attaching the luggage tag to my travel duffle for my next trip.
Here's a nicely (if a little bit long) produced video explaining what the I-Fund is: